Trump’s email strategy is to use a variety of tactics to engage his supporters and encourage them to take action.

  • He uses emotionally charged language and strong visuals to grab attention. For example, in the subject line “How would YOU like to be my VIP?”, he uses the word “VIP” to create a sense of exclusivity and excitement.
  • He uses urgency to create a sense of need to act now. For example, in the subject line “TOMORROW”, he suggests that something important is going to happen the next day and that his supporters need to be prepared.
  • He offers exclusive rewards and benefits to his supporters. For example, in the subject line “Your soon-to-be favorite mug ☕️”, he offers a free mug to anyone who makes a donation.
  • He attacks his political opponents. For example, in the subject line ““Alarmed by the dominance of Donald Trump””, he suggests that his opponents are afraid of him.
  • He appeals to his supporters’ sense of patriotism and loyalty. For example, in the subject line “AFTER SHAM INDICTMENTS, UNJUST ARRESTS, AND BOGUS TRIALS…”, he suggests that he is being persecuted for his political beliefs.

Trump’s email strategy is effective because it is targeted and personalized. He uses his knowledge of his supporters’ interests and concerns to create messages that are likely to resonate with them. He also uses a variety of tactics to keep his supporters engaged and coming back for more.